BusinessWatch is direct mailed to over 10,000 business owners and upper management in Dane County. We purchased
a mailing list from Dunn & Bradstreet. The demographics of the businesses included on the mailing list do at least
$500,000 annual gross sales. We also direct mail 2,000 issues to high volume reception areas (including health care, insurance providers, real estate, coffee shops, and attorney offices, etc…).

Our readers are leading executives with the power and influence to purchase products and services. The readers making buying decisions are from both large and small companies. We reach these readers in a decision-making environment –
their office or workplace. Because BusinessWatch offers readers local business news, data and industry trends, your message is surrounded by strong content that readers look for in every issue. This means that those who are in a position
to buy your products and services SEE your advertising.

Based on our current distribution, we estimate approximately 3 to 5 readers per copy, making our total readership between 30,000 to 50,000 Business owners and management in Dane County. BusinessWatch has been published since October 2001. BusinessWatch is a division of O'Gara Publishing, Inc. dba 50 Plus Lifestyles/Wisconsin Woman/BusinessWatch.

50 Plus Lifestyles is the name of monthly newspaper targeted
to the interests of mature adults, from middle-age professionals to affluent retirees.
www.50pluslifestylesmagazine.com

You can pick a copy of BusinessWatch for free at the following locations: